Social Media Strategy & Management

I’m strategy driven with a creative approach to content. Experienced with Instagram, TikTok, LinkedIn, Meta, and X. Skilled copywriter, short-form video editor, and graphic designer.

Take a look at my past work ⬇️

Client
Betterment

Led social media strategy and management at a leading fintech company, including retail and B2B business lines.

Results

  • +100% increase in engagement

  • +37% follower growth

  • Doubled volume of short-form video published

  • Launched a brand new TikTok channel

Client
Her First $100K

Consulted with financial education company, @herfirst100k to accelerate audience growth and generate leads. In my 3 months with the company, I managed a calendar of 60+ pieces of content each month for a community of 3M+ followers.

Results

  • Grew Instagram following from 650k followers to 1M

  • Generated 22,000 leads from organic social media content

Client
Wealthfront

Led social media strategy and management at late-stage wealth tech startup, Wealthfront. Focused on increasing non-follower reach and creating culturally relevant commentary to position the brand as a thought leader.

Results

  • +20% reach to non-followers in Instagram

  • +80% volume of short-form video published

  • Implemented a monthly LinkedIn newsletter, doubling followers from 6k to 12k in 6 months.

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